Liqui-Site, Nyack, NY

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Liqui-Site, Nyack, NY

Are Your Social Media Efforts Paying Off?

Posted on August 19, 2015 in analytics, content marketing, digital marketing, facebook, Instagram, LinkedIn, ROI, social media, social media marketing, Twitter

Social media marketing is an investment of time, resources and money – it’s important to know that you’re getting out as much as you’re putting in. 41% of companies said that they have no idea whether or not their social … Continue reading →

#LiquiRoadTrips: Classic Games Meet Tech

Posted on August 17, 2015 in #LiquiRoadTrips, mobile, Mobile Apps

Photo Credit: woody1778a/Flickr Hitting the road with your family or friends is a great time to bond and make memories. When the route gets particularly lengthy, conversations can start to die out and the radio gets old. Playing mobile games … Continue reading →

New Feature: Transactional Emails

Posted on August 14, 2015 in automation, email automation, email marketing, integrated digital marketing, Transactional Emails

When it comes to email marketing, Liqui-Site knows just how important it is to land in your customer’s inbox. Having an effective email marketing strategy is how your brand can successfully reach your audience and get your message in front … Continue reading →

Content Strategy vs. Content Marketing Strategy

Posted on August 11, 2015 in content creation, content marketing, Content Strategy, digital marketing, SEO

Photo Credit: pshan427/flickr When it comes to digital marketing, quality content remains top priority. Between SEO and user experience, content is what can make or break your website. With all of the talk of creating great content, the lines between … Continue reading →

#LiquiRoadTrips: Apps To Keep the Kids Busy

Posted on July 29, 2015 in #LiquiRoadTrips, mobile, Mobile Apps

Road trips with the little ones can become a bit overwhelming. Keeping kids entertained and occupied while on the road is a challenge that needs planning and patience. Depending on your child’s interests, there are many different mobile apps that … Continue reading →

Cooking & Tech: Best Apps In The Kitchen

Posted on July 22, 2015 in mobile, Mobile Apps, Our Culture

Has your smartphone become the main ingredient in your most recent recipe? Did you know that 35% of home cooks use smartphones to look up recipes, 29% use their phones to photograph finished dishes, 18% create digital shopping lists and … Continue reading →

Growing Your Email Subscriber List

Posted on July 20, 2015 in content marketing, digital marketing, email marketing, integrated digital marketing

Staying in touch with your audiences via email marketing is one of the most important tools to grow your business or increase fundraising for your nonprofit. Sadly, email marketing databases degrade about 22.5% each year based on a multitude of … Continue reading →

Using LinkedIn To Market Your Brand

Posted on July 16, 2015 in content marketing, digital marketing, engagement, integrated digital marketing, LinkedIn, social media

Today, most professionals have a LinkedIn account for networking and job search purposes. In fact, LinkedIn currently has over 200 million members! It’s the top social networking site for professionals – and it also has some great properties that can … Continue reading →

#LiquiRoadTrips: Top Sharing Apps

Posted on July 13, 2015 in #LiquiRoadTrips, Instagram, mobile, Mobile Apps, social media, Twitter

On a personal level, social media is mostly used to help friends and families keep in touch, share news and special occasions, and to document events. You can use a number of social and mobile apps while on your summer … Continue reading →

How SEO and UX Work Together

Posted on July 6, 2015 in Customer Experience, digital marketing, engagement, integrated digital marketing, SEO, UX

There are so many aspects to digital marketing, we sometimes forget how intertwined each component actually is with another. When it comes to SEO and user experience (UX), it may seem as if the two have nothing to do with … Continue reading →

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