The 3 Keys to Lifecycle Marketing
The 3 Keys to Lifecycle Marketing What if we told you there was a way to close the gap between lead generation, customer relationship management, and sales? Well, there is—lifecycle marketing. Although first employed by bigger companies, it’s now easier … Continue reading
Business Intelligence for SMBs & Nonprofits
Business intelligence, often termed BI, refers to software applications that provide a holistic, real-time view of an organization in raw data. Virtually anything can be brought into a BI dashboard—from sales and marketing, operations to finances and more. Data can … Continue reading
Which KPIs Measure Success on Social Media?
Between all of these different platforms, there are so many different metrics and analytics in front of you and it can be difficult to tell which ones are really important. In order to make sure your social media efforts are … Continue reading
Are Your Social Media Efforts Paying Off?
Social media marketing is an investment of time, resources and money – it’s important to know that you’re getting out as much as you’re putting in. 41% of companies said that they have no idea whether or not their social … Continue reading
Are You Measuring Your Blog Effectively?
Having a blog is essential to boosting SEO and increasing leads or sales. On average, companies that have blogs generate 67% more leads per month than those that don’t. The key to a great business blog is to create valuable … Continue reading