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Liqui-Site, Nyack, NY

Category Archives: content creation

The Secret to Exceptional Content Marketing

Posted on June 10, 2019

You’ve probably heard of content marketing by now, but if you haven’t, here’s the scoop. Content marketing is marketing copy that isn’t a direct advert for your business (like, say, your web copy is), but which still entices readers to … Continue reading →

Posted in content creation, content marketing, Content Strategy |

Brand Loyalty Is Fading: Content Marketing is King

Posted on October 30, 2017

People used to have loyalty. Brand loyalty, that is. Attachments were so strong that brand loyalty would sometimes follow a family through generations. Let’s say you were raised in a Cheerios household. As an adult, you might go to the … Continue reading →

Posted in Brands, content creation, content marketing, content repurposing, Content Strategy |
Content Strategy Vs. Content Marketing Strategy

Content Strategy vs. Content Marketing Strategy

Posted on August 11, 2015

Photo Credit: pshan427/flickr When it comes to digital marketing, quality content remains top priority. Between SEO and user experience, content is what can make or break your website. With all of the talk of creating great content, the lines between … Continue reading →

Posted in content creation, content marketing, Content Strategy, digital marketing, SEO | 1 Comment
Nonprofits Social Media Policy

Facebook For Nonprofits: Part II

Posted on April 24, 2015

First, You Need a Social Media Policy (Download a Template, Free!) Photo credit: palebluerobot/flickr Social media is an amazingly effective way to increase awareness of your nonprofit organization to those you normally wouldn’t be able to reach in a cost-effective way. … Continue reading →

Posted in content creation, digital marketing, facebook, nonprofits, social media, social media policy | Leave a comment
Content Drives Web Design

Content Drives Web Design

Posted on April 8, 2015

When preparing for a website overhaul, you may think that the design of the new site is the first step — but the opposite is actually true. Without knowing what content will be presented on the new site, the layout … Continue reading →

Posted in content creation, content marketing, Custom Website Design, digital marketing, Liqui-Site Designs, responsive design, responsive web design, website, website design | 1 Comment

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