What Is Your Email Signature Doing for You?
You put a lot of thought into your last email to that prospect. You chose every word carefully and even personalized it with information that showed you took the time to learn about their business. But how much thought did … Continue reading
The 3 Keys to Lifecycle Marketing
The 3 Keys to Lifecycle Marketing What if we told you there was a way to close the gap between lead generation, customer relationship management, and sales? Well, there is—lifecycle marketing. Although first employed by bigger companies, it’s now easier … Continue reading
Bring Your Subscribers Back To Life
Effective email marketing requires more than merely keeping in touch. If your subscribers aren’t engaging, it’s time to revisit your content and approach. On average, 60% of subscriber lists are inactive, so you’re clearly not alone. Consider the following steps … Continue reading
Call-To-Action Mistakes To Avoid
When creating copy for your brand’s digital marketing strategy a clear and consistent Call-To-Action (CTA) is super important. Whether you’re trying to get your followers to purchase, read a blog post, sign up or enter a contest, a strong CTA … Continue reading
The Anatomy Of An Effective Fundraising Email
Photo Credit: Mio Cade/flickr With the end of the year coming up, nonprofit organizations are devising strategies to boost donations during end of year appeals. We all know that email campaigns are a definite component of that strategy, but how … Continue reading
New Feature: Transactional Emails
When it comes to email marketing, Liqui-Site knows just how important it is to land in your customer’s inbox. Having an effective email marketing strategy is how your brand can successfully reach your audience and get your message in front … Continue reading
Growing Your Email Subscriber List
Staying in touch with your audiences via email marketing is one of the most important tools to grow your business or increase fundraising for your nonprofit. Sadly, email marketing databases degrade about 22.5% each year based on a multitude of … Continue reading
Use Popups Without Annoying Site Visitors
Hearing the word “popup” might have made Internet users cringe in the past, but the truth is, popups work! They’re proven to be extremely effective when it comes to making announcements, asking questions or driving traffic to a specific page … Continue reading
Next-Level Email Marketing: Automation
As we’ve mentioned before, having an effective email marketing strategy is one of the most successful ways to grow your business. Online retail is driven by email campaigns more than any other vehicle. We know that the many elements of … Continue reading
Dynamic Content For Your Email Strategy
We’ve told you before how effective it can be to implement the proper email marketing techniques to your digital marketing plan. It can be used to get traffic to your site and build relationships with your customers. Email marketing can … Continue reading