
Add Video To Your Marketing Strategy
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading


Emerging Trend: Snapchat for Brands
Photo Credit: AdamPrzezdziek/flickr You may know Snapchat as an app that’s popular among a younger demographic, but it’s proving to be an effective marketing tool. Snapchat for brands is an emerging trend, as the app improves its marketing capabilities. If … Continue reading


Which KPIs Measure Success on Social Media?
Between all of these different platforms, there are so many different metrics and analytics in front of you and it can be difficult to tell which ones are really important. In order to make sure your social media efforts are … Continue reading


Virtual Reality: The Future Of Marketing?
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading


Call-To-Action Mistakes To Avoid
When creating copy for your brand’s digital marketing strategy a clear and consistent Call-To-Action (CTA) is super important. Whether you’re trying to get your followers to purchase, read a blog post, sign up or enter a contest, a strong CTA … Continue reading


Facebook’s New Reaction Buttons Are Coming!
Last week, Facebook announced that they will be adding six, emoji-based buttons, called “Reactions,” that will accompany the “Like” feature on posts. Users will now have the option to click “love,” “haha,” “yay,” “wow,” “sad” or “angry” on each Facebook … Continue reading


Using Social Media For Customer Service
Having excellent customer service is highly important for any business. If a customer contacts your company to address a concern, the process should be as painless as possible; If not, you run the risk of losing business and getting negative … Continue reading


Your Guide To High Conversion Landing Pages
Launching a campaign? Marketing a new product? Promoting an event? Creating a dedicated landing page should be one of your top priorities. Landing pages are individual web pages that are relevant, informative and push your audience to take an action … Continue reading


Video Streaming For Brands
You may have seen companies like Spotify and Starbucks using platforms like Periscope or Meerkat and wondered if your brand should do the same. The answer is yes! The video streaming trend is here to stay. Mobile live streaming provides … Continue reading


Targeting Millennials with Digital Media
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading