Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
If your business doesn’t already have an editorial calendar in place to organize the implementation of your content marketing strategy, it’s time to put one together. An editorial calendar, or content calendar, is a collaborative document that maps out the … Continue reading
Throughout the day, we’re constantly switching between devices. From mobile to desktop to tablet, the journey includes multiple vehicles. In fact, 90% of connected customers move between screens during their purchase pathway for everyday activities. This presents a trifecta problem … Continue reading
Using video to reach your target audience and increase website traffic is a digital marketing best practice. Videos are fun, engaging and a unique way to showcase your brand in a way that text and photos just can’t. Consumers are … Continue reading
Photo Credit: AdamPrzezdziek/flickr You may know Snapchat as an app that’s popular among a younger demographic, but it’s proving to be an effective marketing tool. Snapchat for brands is an emerging trend, as the app improves its marketing capabilities. If … Continue reading
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading
You may have seen companies like Spotify and Starbucks using platforms like Periscope or Meerkat and wondered if your brand should do the same. The answer is yes! The video streaming trend is here to stay. Mobile live streaming provides … Continue reading
Photo Credit: garyknight/flickr Connecting with the millennial generation is essential to your digital marketing efforts. With their short attention spans and need for convenience, engaging with this influential group requires a strategic approach. Who are the millennials? Consumers aged 18-36 … Continue reading
When it comes to email marketing, Liqui-Site knows just how important it is to land in your customer’s inbox. Having an effective email marketing strategy is how your brand can successfully reach your audience and get your message in front … Continue reading
Staying in touch with your audiences via email marketing is one of the most important tools to grow your business or increase fundraising for your nonprofit. Sadly, email marketing databases degrade about 22.5% each year based on a multitude of … Continue reading
Notifications
