Why Purpose Marketing?
Over the past several years, marketing has been moving away from traditional methods. With the rise of social media and instant communications, consumers can see past advertising gimmicks and pitches. They want authenticity, honesty and a clear purpose. Without a … Continue reading
YouTube Makes Giving Easier
Now there’s a way to support your favorite causes directly through YouTube. With its latest feature, YouTube allows users to donate to the video creator’s nonprofit of choice without even leaving the page. What’s The New Feature? Instead of using … Continue reading
What Consumers Want From Brands In 2016
With a new year comes new trends and predictions for digital marketing. In the past, marketers told consumers what they were supposed to want, but a shift has developed in the past few years; 2016 is the first year that … Continue reading
Virtual Reality: The Future Of Marketing?
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading