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Liqui-Site, Nyack, NY

Category Archives: Ad Targeting

Measuring Foot Traffic From Digital Ads

Measuring Foot Traffic from Digital Ads

Posted on March 15, 2016

Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading →

Posted in Ad Targeting, Conversion, digital marketing, integrated digital marketing, mobile, New Technology, online advertising | Leave a comment
Mobile Ad Targeting 2016

Mobile Ad Targeting in 2016

Posted on January 13, 2016

Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading →

Posted in Ad Targeting, digital marketing, Ecommerce, mobile, online advertising | Leave a comment

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