![Measuring Foot Traffic From Digital Ads](https://www.liqui-site.com/wp-content/uploads/measuring-traffic-digital-ads.jpg)
Measuring Foot Traffic from Digital Ads
Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
![Mobile Ad Targeting 2016](https://www.liqui-site.com/wp-content/uploads/mobile-targeting-search-intent.jpg)
![Mobile Ad Targeting 2016](https://www.liqui-site.com/wp-content/uploads/mobile-targeting-search-intent.jpg)
Mobile Ad Targeting in 2016
Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading