The 3 Keys to Lifecycle Marketing
The 3 Keys to Lifecycle Marketing What if we told you there was a way to close the gap between lead generation, customer relationship management, and sales? Well, there is—lifecycle marketing. Although first employed by bigger companies, it’s now easier … Continue reading
Using Social Media for Customer Service
Social media is increasingly becoming the first place customers go to complain about poor customer service, but the brand representative who responds is typically in Marketing – not the Contact Center. Research indicates that customers still prefer traditional channels far … Continue reading