Liqui-Site, Nyack, NY
Liqui-Site, Nyack, NY

Call-To-Action Mistakes To Avoid

Posted on November 11, 2015 in Call-To-Action, Ecommerce, email marketing, engagement, social media marketing

When creating copy for your brand’s digital marketing strategy a clear and consistent Call-To-Action (CTA) is super important. Whether you’re trying to get your followers to purchase, read a blog post, sign up or enter a contest, a strong CTA … Continue reading →

Can Your Ecommerce Site Compete With Amazon?

Posted on November 2, 2015 in Customer Service, Ecommerce

Photo Credit: Mike Seyfang/flickr In today’s market, convenience and speed is key – especially when targeting millennials. This demographic knows what they want… and they want it now. Amazon has totally mastered the art of satisfying instant gratification with offerings … Continue reading →

Killer Campaigns of October

Posted on October 30, 2015 in Campaign Roundup, Causes We Love, Collective Social Responsibility, Killer Campaigns, nonprofits, social media, social media marketing, Work To Do Good

Photo Credit: brunosan/flickr There are plenty of good campaigns circulating social media on a daily basis, but there are a select few that we consider to be truly great. At Liqui-Site, we know how much thought and creativity goes into … Continue reading →

How To Benefit From Google’s Mobilegeddon

Posted on October 26, 2015 in Custom Website Design, mobile, responsive design, responsive web design, SEO, website rank

Back in April, Google announced “Mobilegeddon,” a new ranking algorithm that boosts mobile-friendly pages in Google’s mobile search results. Naturally, there were some sites that benefited from the update, while others failed to adjust quickly enough. Here are a few … Continue reading →

#LSTechEd: Technology In The Classroom

Posted on October 23, 2015 in #LSTechEd

Technology is part of our everyday lives and some schools are trying to figure out how to best integrate it into their curriculums in order to prepare students. There are a lot of benefits to having technology and education work … Continue reading →

The Anatomy Of An Effective Fundraising Email

Posted on October 19, 2015 in Collective Social Responsibility, Crowdfunding, email marketing, nonprofits, purpose marketing, Work To Do Good

Photo Credit: Mio Cade/flickr With the end of the year coming up, nonprofit organizations are devising strategies to boost donations during end of year appeals. We all know that email campaigns are a definite component of that strategy, but how … Continue reading →

Facebook’s New Reaction Buttons Are Coming!

Posted on October 14, 2015 in engagement, facebook, social media

Last week, Facebook announced that they will be adding six, emoji-based buttons, called “Reactions,” that will accompany the “Like” feature on posts. Users will now have the option to click “love,” “haha,” “yay,” “wow,” “sad” or “angry” on each Facebook … Continue reading →

What Is EMV Technology?

Posted on October 12, 2015 in New Technology

Major credit card companies in the U.S. are making the switch to EMV technology to decrease fraud risk. EMV cards – EuroPay, MasterCard and Visa – have embedded chips, which are harder to duplicate than the traditional magnetic stripe. Almost … Continue reading →

Using Social Media For Customer Service

Posted on October 5, 2015 in Customer Service, engagement, facebook, Instagram, social media, social media marketing, Twitter

Having excellent customer service is highly important for any business. If a customer contacts your company to address a concern, the process should be as painless as possible; If not, you run the risk of losing business and getting negative … Continue reading →

Facebook’s New Updates To Raise Brand Awareness

Posted on October 2, 2015 in facebook, social media, social media marketing

Photo Credit: melenita/flickr This past week Facebook announced four new marketing updates that have a ton of great benefits for marketers. One update in particular that could be extremely valuable for organizations is called Brand Awareness Optimization. The number of … Continue reading →

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