Liqui-Site, Nyack, NY

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Liqui-Site, Nyack, NY

Project Partnership I: What Are We Building?

Posted on April 19, 2016 in Project Partnership Series

In this series, we’ll focus on cultivating a real partnership between agency and client—where both share the risk and reward—during the development of a custom web project. Time For Kick-Off It may seem obvious, and therefore has the greatest likelihood … Continue reading →

Custom Websites And Home Remodeling

Posted on April 11, 2016 in Custom Website Design, Project Management, responsive design, responsive web design, website, website design

Reality real estate shows like Property Brothers, Love It or List It and Fixer Upper demonstrate how new ideas unfold during any custom project from the client’s end—and how they extend both budget and timeline. It dawned on me recently … Continue reading →

8 Reasons Why Custom Web Design Will Never Die

Posted on April 5, 2016 in Custom Website Design, responsive design, responsive web design, website, website design

Over the past few years, great designers have been divided by fear that the demand for custom web design will soon diminish. And those who feared their work would be rendered obsolete had legitimate concern. Ultimately, users assess a website’s … Continue reading →

March Campaigns That Opened Eyes

Posted on April 1, 2016 in Campaign Roundup, Causes We Love, Killer Campaigns, social media, social media marketing

We love to see what brands and nonprofits have concocted in the last month to provoke change, inspire future generations and bring happiness. Check out our favorite campaigns of March 2016: #MakeWhatsNext March is Women’s History Month and the 8th … Continue reading →

Google Makes Nik Collection Free

Posted on March 29, 2016 in Tech News

Last week, Google announced that the Nik Collection— a suite of desktop plug-ins for advanced photographers , which it purchased from a German developer for its mobile editing app, Snapseed—has dropped in price from $499.95 to $149 to being completely … Continue reading →

Your Guide To Local SEO

Posted on March 23, 2016 in digital marketing, SEO

Attractive, relevant storefronts draw plenty of potential clients and customers… the same is true when it comes to your website. Enable your small business to compete with the likes of Amazon and other companies by optimizing your site for local … Continue reading →

Adobe’s New UX Design Platform

Posted on March 18, 2016 in Custom Website Design, Customer Experience, Tech News, UX, website design

Earlier this week, Adobe announced its new platform, Adobe Experience Design CC, also known as Adobe XD. The company has realized that designers think beyond just the appearance of a site or app, but focus on overall user experience and … Continue reading →

Measuring Foot Traffic from Digital Ads

Posted on March 15, 2016 in Ad Targeting, Conversion, digital marketing, integrated digital marketing, mobile, New Technology, online advertising

Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading →

Web Projects: Flexible Scope vs. Fixed Budget

Posted on March 8, 2016 in Project Management

When embarking on a custom web design and/or development project, ask yourself which option feels more comfortable: flexible or fixed. Are you open to the possibility of new ideas emerging throughout the process or are you focused solely on a … Continue reading →

February Campaigns We Loved

Posted on March 3, 2016 in Campaign Roundup, Causes We Love, Killer Campaigns, social media, social media marketing

February brought in a whole new round of campaigns that really tugged at our heartstrings. Between big advertising opportunities at the Super Bowl and Valentine’s Day love, brands and nonprofit organizations really brought their campaigning A-game this month. Here are … Continue reading →

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