Three Audiences that Love a Magento Site
They say that knowing your audience is the key to success. But that can be easier said than done—unless you have the right help. Enter Magento: a commerce platform that helps you become acquainted with and accommodate your eCommerce website’s … Continue reading
Using Social Media for Customer Service
Social media is increasingly becoming the first place customers go to complain about poor customer service, but the brand representative who responds is typically in Marketing – not the Contact Center. Research indicates that customers still prefer traditional channels far … Continue reading
The Search for Dissatisfied Customers
Dealing with unhappy — and sometimes angry – customers is likely in any B2C business, however the way in which a company responds to an issue at hand is what can set it apart from the competition. I recently read … Continue reading
It’s All About Perspective… Listen To Your Clients!
A new client phoned last week to inquire about something on his demo site – with his brand new website slated to “go live” by month’s end. I was in the middle of fifteen things and the day was more … Continue reading
Customer Loyalty, Not Customer Satisfaction
Last week, at a women’s business forum in NY, Cindy Solomon presented one of the most engaging talks I’ve ever attended, “The Customer of the Future: The Art of Creating Customer Loyalty”. Solomon is an author and well-known keynote speaker … Continue reading