From Storefront to SEO: How eCommerce has changed the Way We Do Business
How eCommerce has changed business in many different ways. Retailers of consumer goods should always be searching for more efficient ways to communicate with potential customers. In the digital age, eCommerce has shown that businesses can operate 24 hours a … Continue reading
The Benefits of Social Media Marketing for Your Business
In today’s technology-driven society, not including social media as part of your business’ marketing plan is a mistake your company can’t afford to make. Marketing your business’ products or services over social media brings many benefits – here are just … Continue reading
Digital Marketing: What It Is, and Why You Need It
Everyone is talking about digital marketing these days. But what exactly does it consist of, and how can you know whether your business needs it? Question no longer, because we’ve got the answers you’re looking for. The Basics of Digital … Continue reading
Think Like a Giant: Turn Your Business Into a Media Leader
Your company undoubtedly has profiles on Facebook, Instagram, and Twitter. It probably also has a blog and might even produce a podcast or videos for a dedicated YouTube channel. Having your irons in all these fires is meant to help … Continue reading
3 Tactics for Ranking #1 in Google Search Results
3 Tactics for Ranking #1 in Google Search Results In the early 20th century, we turned to godfather of psychoanalysis, Sigmund Freud, for insights into human behavior. In the early 21st century, most of what we know about human behavior … Continue reading
How to Choose the Right Social Media Platform For Your Business
How to Choose the Right Social Media Platform For Your Business Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your … Continue reading
Using Social Video Marketing to Tell Your Story
Social video marketing uses short form videos produced with frequency and integrated with social media and web marketing strategies, to share brand messages and engage with audiences. Social video supports multiple marketing goals: reach, traffic, education, conversion, and ads. For … Continue reading
YouTube or Vimeo – Which is Right for Your Business?
There’s no denying that a video platform should be included among social media marketing platforms for business. And that video should be an integrated component of a broader social and content marketing strategy. Especially with the popularity of short-form videos … Continue reading
How to Opt-Out of Appearing in Google Ads
Google just announced changes to Google+ Terms of Service which makes it possible for Google+ users to unknowingly, and unwillingly appear in product ads – unless they opt-out. A user’s photo and profile information may appear in the advertising of … Continue reading
Why Marketing on Facebook Requires Ad Spend
Using sales figures alone to calculate Facebook advertising ROI is just not accurate. Social media, like all other branches of a national brand’s marketing efforts, requires a paid advertising component. You will not find much support for the notion that … Continue reading