Content is so important, but the way content is presented is what can turn visitors into leads. In order to have a highly effective design, make sure your website includes these essential web design elements:
If your visitors can’t quickly figure out how to maneuver through your site, they’ll just leave. Organized and intuitive navigation is crucial. Menus should be simple to use and avoid overwhelming users with too many options.
What do you want visitors to do once they reach your site? Sign up for a newsletter, make a purchase, read a blog post, enter a contest? With straightforward calls-to-action, you communicate to your visitors what you want them to do on each page of your site.
If your site isn’t responsive by now, you’ll need to make that your top priority. Having a mobile-friendly website has been a best practice for a couple of years now, so it’s detrimental to your web cred to have fallen so far beyond. More than half of your visitors will be viewing your site on a smartphone… make sure it looks good and is easy to use!
An intra-site search tool makes the lives of your users easier, and it’s great for repeat visitors looking for a specific item or page on your website.
Your overall website should come together in a cohesive brand experience for your visitors. From colors and fonts to images, each element should be defined in a branded style guide.
Signs of authority on your website encourage people to trust your brand. An informative blog is great for SEO and demonstrates thought leadership. Reviews from third-party sites fed into your site are a great way to be transparent and ensure exposure of positive reviews from those doing their due diligence before contacting or committing to work with you.
Make your contact information and social media icons visible. If visitors like what they see on your site, they may follow you on social media and then begin building a relationship with your brand.
A modern, usable and attractive site is a must in 2016. It gives your brand a more professional appearance and impacts conversion. Remember, SEO and user experience are intertwined, so a user-friendly site with valuable content is also attractive to the search engines.