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Liqui-Site, Nyack, NY

Tag Archives: social media

How to Use Social Media in Rebranding Efforts

Posted on June 12, 2013

Article by Craig Robinson Editor, Qwaya, Facebook ad manager tool One of the biggest issues businesses face during a rebrand is that the workload far exceeds expectations. Changing a logo and finding a new angle barely scratches the surface. Rebranding … Continue reading →

Posted in Liqui-Site Designs | Tagged rebranding, social media | 1 Comment

Using Social Media for Customer Service

Posted on April 19, 2013

Social media is increasingly becoming the first place customers go to complain about poor customer service, but the brand representative who responds is typically in Marketing – not the Contact Center. Research indicates that customers still prefer traditional channels far … Continue reading →

Posted in Liqui-Site Designs | Tagged customer service, marketing automation, social media | Leave a comment

Newsjacking Explained!

Posted on March 1, 2013

The hottest buzzword in marketing right now is “newsjacking” – the next evolution of an already popular strategy called “real-time marketing”. Newsjacking and real-time marketing leverage moments that capture our nation’s attention, like breaking news stories, trending topics, memes, viral … Continue reading →

Posted in Liqui-Site Designs | Tagged newsjacking, Oscars, social media | 1 Comment

Marketers: How to Have Your Super Bowl Moment

Posted on February 15, 2013

In a now infamous moment, Sen. Marco Rubio made a hilarious gaffe during his response to the recent State of the Union Address when he awkwardly reached and sipped from a tiny bottle of Poland Spring Water. While the moment … Continue reading →

Posted in Liqui-Site Designs | Tagged Poland Spring, social marketing, social media, viral | Leave a comment

Feedback Friday: Facebook Conversion Tracking and More

Posted on January 25, 2013

Weekly Social Media Round-Up! LinkedIn will discontinue LinkedIn Answers on January 31, 2013. This free-for-all forum allows users to post questions spanning any and all areas of interest, outside the context of a LinkedIn Group or Page. LinkedIn Answers had … Continue reading →

Posted in Liqui-Site Designs | Tagged Company Pages, Conversion Tracking, Facebook, LinkedIn, social media | Leave a comment

How To Use Social ROI Data for Conversion

Posted on January 14, 2013

Track and monetize social media efforts with Google Analytic Social Reports. Stop us if you’ve heard this one before – CMO’s want more customers. And since social media is a part of the marketing toolkit now, they want social media … Continue reading →

Posted in Liqui-Site Designs | Tagged Google Analytics Social Reports, social marketing, social media, Social ROI | Leave a comment

What Do Social Media Managers Actually Do?

Posted on December 18, 2012

I had a follow-up conversation with a prospective client earlier this week. We walked through the proposal Liqui-Site delivered for social media management/marketing (SMM) for their business, discussed the details of what content would need to be produced on their … Continue reading →

Posted in Liqui-Site Designs | Tagged social marketing, social media, social media manager | 2 Comments

13 Social Media Marketing Predictions for 2013

Posted on December 16, 2012

1. Content Development, not AdWords As Google cracks down on third party apps using scraped data for its rankings reports, businesses will be forced to find alternatives. While Google obviously wants you to use its AdWords program, savvy businesses will … Continue reading →

Posted in Liqui-Site Designs | Tagged New Year, social marketing, social media | Leave a comment

Feedback Friday: Social Media Sites Make It Easier for Businesses

Posted on November 16, 2012

This week in social media… Pinterest announced new Business Pages – meant to make it easier for businesses to share content from their website, and help consumers find more relevant content about your business in search results. Users have the … Continue reading →

Posted in Liqui-Site Designs | Tagged Facebook, Pinterest, social media, Twitter | Leave a comment

Facebook’s Broken on Purpose, Here’s Why

Posted on October 26, 2012

Something strange is happening on Facebook. Where have our friends gone? Where are the updates from people we actually know? What are these brands that we’ve never heard of appearing on our Walls? If you’ve noticed your feed has transformed … Continue reading →

Posted in Liqui-Site Designs | Tagged Facebook, Facebook advertising, social media | 1 Comment

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