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Liqui-Site, Nyack, NY

Tag Archives: Social ROI

Why Marketing on Facebook Requires Ad Spend

Posted on June 14, 2013

Using sales figures alone to calculate Facebook advertising ROI is just not accurate. Social media, like all other branches of a national brand’s marketing efforts, requires a paid advertising component. You will not find much support for the notion that … Continue reading →

Posted in Liqui-Site Designs | Tagged Facebook advertising, social advertising, social media, Social ROI | Leave a comment

How To Use Social ROI Data for Conversion

Posted on January 14, 2013

Track and monetize social media efforts with Google Analytic Social Reports. Stop us if you’ve heard this one before – CMO’s want more customers. And since social media is a part of the marketing toolkit now, they want social media … Continue reading →

Posted in Liqui-Site Designs | Tagged Google Analytics Social Reports, social marketing, social media, Social ROI | Leave a comment

Debunking Social Media ROI Myths

Posted on May 2, 2012

Last week the Liqui-Site team traveled to Mount Saint Mary College in Newburgh, New York, to talk with administrators, faculty and students about social media. We had a free-flowing, energetic Q & A style session with undergraduate and graduate students, … Continue reading →

Posted in Liqui-Site Designs | Tagged social media, Social ROI, social software | Leave a comment

Know Thy Social Community Demographic

Posted on December 20, 2011

How to interact with your communities – and track marketing effectiveness If you’re like most business owners or online marketing managers, you know that you need a presence in the social stratosphere: Facebook, Twitter, YouTube and LinkedIn at minimum. But … Continue reading →

Posted in Liqui-Site Designs | Tagged social media, Social ROI | 2 Comments

Social ROI Part II: Social Media Measurability

Posted on October 13, 2011

In Part I, Social Media Monetization, I shared a few examples of how to directly increase a brand’s revenue using social media. It was a direct answer to a direct question a client had asked me. But, there’s a bigger, … Continue reading →

Posted in Liqui-Site Designs | Tagged social media, Social ROI | Leave a comment

Social ROI Part I: Social Media Monetization

Posted on October 4, 2011

What’s the point of social media if you can’t monetize the effort? More and more, each day, I hear from business owners, executives, and online marketing professionals “If social media doesn’t influence the sales process and the effort can’t be … Continue reading →

Posted in Liqui-Site Designs | Tagged social media, Social ROI | 5 Comments

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