Yesterday I stopped into Macy’s to do a bit of shopping, and what do I see at first glance? —a full-on fake Christmas tree display, ready to take home. The store even smelled like Christmas. Mind you, it is October … Continue reading
This week in social media… LinkedIn As part of a broader reboot that includes a recently redesigned homepage and new social news aggregator, called LinkedIn Today, LinkedIn announced changes this week to Personal and Company pages. Personal profiles now feature … Continue reading
Any social media manager or marketer will tell you that part of the position is to expect the unexpected, including a worst case scenario – a social media PR crisis that jeopardizes the integrity of a client. There are a … Continue reading
Brands have used personas to represent themselves for many, many years. Animated characters and over-the-top “real” people do a lot for brands (and sales!) – they build brand identity, inject familiarity and personalization, speak from a voice that lessens the … Continue reading
This week’s Feedback Friday, weekly social media roundup, is a special Election edition. Whether you’ve been following at the edge of your seat, or couldn’t care less until Election Day, you might be surprised how influential social media is in … Continue reading
This week’s Feedback Friday, Social Media Roundup takes a look at the social media black market – an industry that buys and sells fake fans and followers – and the recent attempts by three social media sites to fight back! … Continue reading
Fancy A new photo site, The Fancy, is steering Millenials away from Pinterest. Fancy is a digital magazine of sorts that caters to young people and luxury goods- an odd combination since Millennials have less money. Instead of ‘liking’ a … Continue reading
We all know by now that “number of Likes” is not a business metric that any CEO (including myself) sees as valuable. But most CEOs fall into the category of not understanding the value of social media as a whole, … Continue reading
One of the most comprehensive analyses of search engine optimization (SEO) strategies for Google rankings of U.S. websites was released this week by Searchmetrics. The findings bring us closer to pinpointing Google’s algorithm and making smarter decisions to influence SEO … Continue reading
This week in social media… Twitter Searching Improved Twitter announced number of new features that enhance its search and discovery functionality. In addition to the recent related query suggestions, spelling corrections, and more relevant searching, Twitter now has an autocomplete … Continue reading
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