Everyone is talking about digital marketing these days. But what exactly does it consist of, and how can you know whether your business needs it? Question no longer, because we’ve got the answers you’re looking for.
The Basics of Digital Marketing
Digital marketing is really a catchall term. It means any and everything that falls under the umbrella of marketing that you do on the Internet (i.e. digitally). Since people spend twice as much time online as they did just 12 years ago, an effective digital marketing strategy is one of the cornerstones of a successful company in today’s world.
Digital marketing gives you an opportunity to reach both prospective and current customers. It’s comprised of a wide-ranging spectrum of digital assets and tactics that can be modified to suit the needs of your company and current strategy. A company website, blog, and dedicated social accounts (like Facebook, Twitter, and Instagram) are some of the most basic elements of digital marketing. From there, you can take it up a notch with online brochures and other advertising material, and get really creative with what you’re putting out.
The Benefits of Digital Marketing
So is digital marketing right for your company? Yes. The fact of the matter is, customers expect to be able to find you online. If you don’t have an online marketing presence, you’re missing out.
No matter who you are or what you do, some combination of digital marketing assets and tactics can help you reach consumers. Are you B2B? What about B2C? Either way, opening the digital door means opening the door to new opportunities for growth.
For many companies, the most important part of digital marketing is the real-time window it provides into what’s working and what isn’t. Significant advertising resources have always been dedicated to studying if, how, and to what extent a certain piece of advertising reaches customers and impacts the bottom line. Digital marketing lets companies know how their content is received in real time, providing statistical data about reach and conversion that can drive strategy and growth.
Did you know that you can track not only how many people view a certain piece of digital content, but also where those viewers came from, how many converted into customers, and all in real time? You can, and so much more.
Digital marketing might seem intimidating if you’ve never engaged in it before. But the bottom line is this: your current customers expect it, and you’re missing out on future conversions if you don’t utilize the tools at your disposal. At Liqui-Site, we’re digital marketing gurus, and we’d love to help you get started. Get in touch today to find out more.