Multichannel Marketing: What It Is and How to Do It Right
Multichannel Marketing made right gives huge advantage to organizations that exploit it. In the early days of marketing, limiting your approach to one communication platform may have been enough. But in today’s non-stop, multichannel world, putting up billboard advertisements or … Continue reading
The Ins and Outs of Account-Based Marketing
In today’s digital age, marketing is more competitive than ever. To combat this, many companies are adjusting their marketing approach to target customers more directly—a strategy called account-based marketing. If you’re not using this technique, you can bet that some … Continue reading
Social Media Plagiarism
Why it is so important to be original in social media The other week I was reading an article on Social ROI case studies to give me some ideas for blog post. I jotted down the major points and the … Continue reading