Did you know about 60 percent of small businesses (those made up of one to five employees) don’t have a website? While that stat is hard to believe for those of us in the digital sphere, many small business owners are unaware of the competitive advantages that a web presence brings.
Some owners cite lack of time, money, and resources it takes to create a website, while others don’t believe it will drum up new business. Unfortunately, in 2017, these excuses just don’t cut it anymore.
The good thing is we live in a time when creating and managing a website is easier than ever and your Mom and Pop is now only a few clicks away from generating greater profitability and impact. Here we take a look at three reasons why your business needs a website. Enjoy!
- Give Your Customers What They Want
Here’s another stat for you: 97% of consumers use the Internet to research products and services. That means customers are expecting you to have a website and if you don’t they’ll move on to a competitor that does.
Earn most of your business from local customers? This is important for you as well, thanks to the rise of smart phones and tablets. Customers like to use their devices to find out where to go and what to buy—even locally. The Internet is like the new Yellow Page and a website ensures your business is listed front and center.
- Give Your Business Credibility
Most consumers believe a business with a website is more credible than one without. Customers want to know that your business is legitimate and a website helps project a professional first impression. Listing a physical address, phone number, email address, and other contact information assures customers they’re dealing with a credible establishment. You can impress potential customers even more by posting reviews and testimonials.
- Gives You Another Marketing Channel
A website can serve as a great marketing engine that draws leads, provides a positive experience, and builds credibility, while allowing your team to focus on what it does best. Think of it like a big online billboard that you can update easily and cheaply. Pair a sleek website with other tools like search engine marketing and you’ll be sure to cook up some serious business.
There you have it—three reasons a website is a fundamental part of your business’s success. Are you looking for a cost-effect way to engage with prospective customers and grow your business? Here at Liqui-Site, we design and develop responsive websites that deliver. Contact us today.