Digital marketing evolves in tectonic shifts. If social media is one, programmatic advertising is another. What is programmatic advertising? It’s an automated, technology-driven method of selling and buying advertising in the digital space. The matrix of programmatic buying and selling … Continue reading
Not using responsive email design? The latest marketing studies say you can expect to lose out on 50% of potential website traffic from email marketing efforts. Mobile is the number one platform for opening and reading emails, and the case … Continue reading
The US market for tablet usage continues to grow, and nearly half the population is expected to use tablet devices by the end of the year. Increasingly, tablets are taking on a more important role in advertising and ecommerce. Tablet … Continue reading
More than half of marketers report that SEO has become more effective in the past year for increasing lead generation and website traffic, according to a recent study conducted by Ascend2 and Research Partners. But SEO tactics have been in … Continue reading
How did Amazon – a company that started in a garage – turn into the single greatest online retailer? Many things contributed to its growth, but since Amazon is essentially a custom ecommerce website, its success can be attributed to … Continue reading
Jawonio is a 501(c)3 nonprofit that provides compassionate and professional care and services for children and adults with developmental disabilities, special needs, behavioral health challenges, and chronic medical conditions – and their families – in New York and New Jersey. … Continue reading
Inbound links, or links built to your website, are a small but important part of a business’ search engine optimization (SEO) plan. Google takes the number, quality and relevance of inbound links into account when determining your site’s rank, trustworthiness, … Continue reading
There is one man who holds an enormous amount of power in all things SEO, and that man is Matt Cutts – head of Google’s web spam team. What Matt Cutts says, goes. Recently Cutts came out publicly to say- … Continue reading
Arpaia Lang is a full-service retail jewelry salon and custom jewelry design and fabrication studio located in Downtown New Haven, CT. Cp-owners Kimberly Arpaia and Robert Lang share their story about how the Liqui-Site team understood and activated their brand … Continue reading
It’s that time of year when marketers like to make lists – lots of lists. Currently making the rounds are social media marketing predictions for 2014 ( Google it and you’ll see….) and nearly every list has one thing in … Continue reading