Digital marketing has changed the way businesses promote their products and services—and it’s constantly changing. What worked yesterday may not necessarily work today, and to stay ahead of the curve, you have to keep your eyes peeled for what’s next. But one thing remains unchanged. The majority of business today is conducted online, and visibility is key to staying ahead.
So, what are some of the hottest digital marketing trends in 2018 so far, and how can you get in on the action? Let’s take a look…
Smartphones take center stage
In our increasingly mobile world, desktop browsing is getting left in the dust. People want to connect and search the web on the go, making smartphones the tool of choice for engagement and purchases. No matter what type of business you’re in, it’s essential that your website is mobile-friendly so it loads quickly and effectively anytime and anywhere. Plus, Google’s algorithm gives precedence to mobile-friendly website in the search results—all the more reason to make your site more responsive.
It’s getting personal
Even a niche target audience is made up of individuals with unique personalities and preferences. This is why persona-based targeting comes into play. For instance, a CEO might be moved by the word “growth,” while a CFO might prefer the word “profit.” Your overall brand message must remain consistent in the digital space, but the language used should reflect the intent of your individual prospect. Another tactic is to use IP-targeted landing pages, displaying a different version of the page for different geographic regions.
Voice search is making noise
With the rise of virtual assistants like Siri, Google Assistant, and Cortana, voice search is more popular than ever. In fact, it’s predicted that more than 50% of product searches will be performed thorough voice search by 2020. This revelation means that a different SEO strategy is required, and the quicker you adopt it, the sooner you’ll see reap the benefits as it continues to grow. And since a voice search query will be longer than its text counterpart, your SEO strategy will have to shift to include more long-tail, conversational phrasing, using keywords like “I” and “my.”
Videos roll into the spotlight
Improvements in download speeds and hosting have made video more accessible than ever. With predictions that video will account for 82% of all digital traffic by 2021, it’s imperative that every business harness it as a digital marketing tool. In terms of user engagement, video content garners more likes, shares, and comments than still images on social media, but you can utilize it anywhere from your product pages to blog posts and landing pages for an SEO boost.
Make the most of your digital marketing
You want to keep up with the latest and greatest digital marketing trends, but it’s not always easy when you’re busy running a business. Liqui-Site can help. To find out more about creating a comprehensive marketing strategy that will elevate your style, streamline your processes, and extend your reach, contact us today.
