Website Been Hit By Panda? You Need UGC
If you’ve noticed a big drop in traffic to your web-based business during 2011, then you may have been hit by the big, bad Panda. The Panda update is Google’s latest series of algorithmic changes. In early 2011, Panda affected … Continue reading
Social ROI Part III: Getting Started with Social Analytics
In Part II, Social Media Measurability, I talked about the missing link in social media – the almighty measurable ROI. For the last few years clients have known they needed to be involved in key social media channels, though they … Continue reading
Social ROI Part II: Social Media Measurability
In Part I, Social Media Monetization, I shared a few examples of how to directly increase a brand’s revenue using social media. It was a direct answer to a direct question a client had asked me. But, there’s a bigger, … Continue reading
Social ROI Part I: Social Media Monetization
What’s the point of social media if you can’t monetize the effort? More and more, each day, I hear from business owners, executives, and online marketing professionals “If social media doesn’t influence the sales process and the effort can’t be … Continue reading
Brand Monologue? Try Brand Dialogue Instead!
Communication via a massive amount of one-way media is called “brand monologue”. Even though we just made that up here at Liqui-Site, the point is that any brand that only talks at consumers probably won’t be heard. Real interactive communication … Continue reading
QR Codes are Out… Near Field Communication (NFC) is In!
QR codes are hard to miss. They’re on the business cards we exchange, in the magazines we read and more commonly embedded in the emails we receive. But as convenient as we may (or may not) find them, QR codes … Continue reading
Top 4 Questions to Ask When Hiring for SEO Work
As organic search engine optimization (SEO) has made its way onto the radar of small business owners, e-commerce site managers and marketing executives, many companies have sought the expert advice of either an SEO firm or SEO consultant. Unfortunately, because … Continue reading
Does Google+ follow Facebook on Twitter?
I recently watched an old interview with Mark Zuckerberg on 60 Minutes from around the time when Facebook was launching a redesign in 2010. A few minutes into the interview, Zuckerberg provided information about what he thought the future of … Continue reading
Congratulations, New York!
As an agency headquartered in the state of New York, we have clients, colleagues and friends within our blossoming Liqui-Site family who may now legally marry their significant other. We, at Liqui-Site Designs, Inc., congratulate the people of New York … Continue reading
All Successful Web-Based Businesses Have 1 Thing In Common – Great UX
It really isn’t about you. It’s about your prospects, customers and clients.The UXD, or “User Experience Design”, in web terminology, is less a matter of aesthetic preference, and more so the intuitiveness of an overall interface. In sales terms, it … Continue reading