Augmented reality

The Future of Augmented Reality on Mobile Applications

Augmented reality (AR) may sound like something out of a futuristic sci-fi movie, but it’s quickly taking off in the real world. What’s more, this technology is proving helpful in a variety of situations—from video games to business meetings to surgeries.

AR is predicted to be the next big thing for mobile applications. Here’s a quick guide to this technology—and how it might soon enhance your digital marketing strategy.

What is augmented reality?

Put simply, AR allows you to see an enhanced version of reality. Through the use of a device like goggles or a smartphone, users can see computer-generated objects or images superimposed on the world before them. Unlike virtual reality (VR), which creates an entirely new environment around you, AR simply enhances your natural surroundings.

What can augmented reality be used for?

The possibilities of AR are endless. Say you’re shopping for a new sofa, and you wish you could actually see how all your top choices would look in your living room. AR gives you that option—without requiring you to lug heavy furniture in and out of the room.

Of course, one of the most notorious examples of AR in action is Pokémon Go. By superimposing graphics over the scenery in front of players, the game allowed users to interact with its characters in the real world, adding an extra layer of excitement, engagement, and fun.

Imagine what that kind of experience could bring to your campaigns, and you’ll see why AR is the next big thing in the digital marketing field. Armed with just a smartphone, AR could help your customers see the world—and your products or services—in a whole new light.

Bringing a vivid AR experience to your customers

Many augmented reality devices are wearable, such as goggles, headsets, or Google Glass smart glasses. And eventually, that may be where the trend is headed. But the immediate future of AR seems to be in the smartphone industry, and that’s good news for you.

Since most people already have a smartphone, it’s fairly simple for them to download an AR app or upgrade to a new phone that includes AR capabilities. Companies like Apple and Microsoft are already optimizing smartphones to allow for augmented reality, and industry experts predict 2018 will be the year smartphone-generated AR finally becomes mainstream.

The digital marketing experts at Liqui-Site can help you prepare for the next big thing in digital marketing and customer engagement. For help standing out and staying ahead of the curve, contact us today.