From Cold to Hot: Lead Generation 101
Lead generation is one of the more challenging aspects of marketing, and is beholden to the same turn around, expectations, and ROI as any other branch of business. How you begin to sort and target leads will determine how quickly … Continue reading
When Prospects Ask ‘What Sets You Apart?’… Don’t Answer!
Yesterday I received an email article from a sales training company based in the UK and it got me thinking… If a client were to ask “what sets Liqui-Site apart from its competitors”, would I start rambling about our offerings … Continue reading
A Lesson in “Sales Pitch”… and Tone
I was getting my hair cut at a hip, local salon last week. The atmosphere was lively and fun, and the service was impeccable. As my shorter new style was really starting to take shape, a tall young guy walked … Continue reading
How To Get 15 Quality Leads in 15 Days
Since the day we launched our new website – literally – we began generating interest from past, current and prospective clients. That interest turned into 5 quality leads within the first 15 days of the year. While the website had … Continue reading