Should businesses try to be “cool”?
I’ve recently come across three articles that touch on the idea of “coolness” as it relates to social media and online culture more generally. In this day of overnight break-out internet sensations, memes, and going viral, it’s become harder to … Continue reading
Don’t Overlook The Importance of a Tagline
There seems to be a lot of misconception surrounding what a tagline is, what it isn’t, and how it can used to strengthen a brand. In this past week alone, we identified a similar problem in the branding of two … Continue reading