Better, Faster, Stronger: How AMPs Impact SEO

CTA. CPC. KPI. Digital marketing strategists are forever inventing acronyms. If you can only learn and remember one, make it AMP.

Short for accelerated mobile page, the AMP is built to appeal to today’s on-the-move, smartphone-reliant end user. AMPs streamline website content to facilitate lightning fast load times.

A business owner in the Digital Age, you probably know that search engines prioritize mobile optimized websites. You can imagine, then, the high status that AMPs hold on search engine results pages (SERPs, if we’re keeping on theme). By the end of this post, you’ll no longer have to imagine because you’ll know all about the impact of AMPs on search engine optimization (SEO).

Accelerated Pages, Instant Improvement

What’s better than searching a key term and seeing your website URL at the top of the SERP? Seeing a thumbnail image from your website as part of a revolving selection of reputable sources on the topic in question at the top of the SERP. As part of its push for widespread AMP use, Google is publishing AMPs in its eye-catching Quick Read Carousel format. 900,000 domains and counting are reaching for that brass ring, with good reason.

 As AMPs go ‘round, click through rates (CTRs) go up! Securing a coveted spot in Google’s Quick Read Carousel is guaranteed to boost impression rates and a high profile is bound to attract a higher volume of leads.

Quick and Painless

You see, visitors aren’t just fed AMP experiences, they seek them out. And you don’t want to miss out on those quality leads. Mobile users are online shopping on their lunch break, researching conversation starting current events before entering a social situation, and otherwise on the go. They don’t have time to wait for a website to load, and with AMPs they don’t need to! AMPs’ minimalist, quick loading content not only saves mobile users time, but battery life and data.

Read All About It

A case study of The Washington Post perfectly illustrates the power of the AMP. Like all titans of traditional journalism, The Washington Post had to adapt to readers’ shift from the morning paper to the morning scroll. The advent of AMP technology made the transition that much easier.

Since June 2015, The Washington Post has been publishing over 1,000 AMP HTML articles per day. In addition to an 88% improvement in article load times (the average being an impressive 400 milliseconds), the media giant has enjoyed an uptick in reader retention rates. Whereas 51% of mobile search users return to The Washington Post within 7 days, users who read stories published in AMP have a 63% likelihood of returning to the site within the next week. The Washington Post is just one company that’s made its website better, faster, and stronger by adopting AMPs.

Though relatively new, AMP technology has earned a reputation for being a surefire way for sites to enhance user experience and improve SEO.

Contact Liqui-Site to begin reaping these same benefits.