Liqui-Site launches new, custom ecommerce website for Global Bedding Solutions
(Nyack, NY) December 16, 2014– Liqui-Site Designs, Inc. announced today the launch of a new ecommerce website for Global Bedding Solutions, Inc., bringing its industry leading adjustable, memory foam and gel bedding products direct to consumers online.
Global Bedding Solutions Inc. is the American branch of DLB Gobal, an international manufacturer and supplier of bedding products with more than 15 years of experience. The Restologie brand, available exclusively at www.Restologie.com, provides state-of-the-art beds, mattresses and pillows. Product developers for the brand are also creating a complete line of bedding accessories designed for a higher quality sleep that benefits health and wellbeing. With up to 60% savings compared to national brands, and a focus on direct to consumer marketing, the Restologiebrand is positioned to change the way consumers think about their sleep product needs.
The brand’s previous website used design trends not optimal for e-tailers, and had limited conversion functionality. It also offered little insight into the company’s identity and leadership in the industry.
Liqui-Site developed a new brand identity and was responsible for the design and development of a new ecommerce website, implemented on the Ecommerce Creator™ platform.
The new Restologie site is fully optimized for search engines, ensuring that the brand can compete with bigger ecommerce sites; and is optimized for conversion from first visit to checkout. Conversion-centric features include high quality product imagery, clear calls to action, value statement positioning, and on-site customer reviews. Liqui-Site made the checkout process easier and more secure, and customers can view and track their orders by logging into their online account at Restologie.com.
Liqui-Site also provided consumers with the ability to engage with the brand beyond their first interaction through strategic digital marketing features such incentivized email list signup for lead capture and social media marketing integration, site-wide. The site provides a truly user-friendly path to purchase.
“The vision for Restologie website was for customers to have access to all product information and the same level of customer service of a retail store without ever having to leave their homes,” said Suzanne Ribeiro, Ecommerce Manager, Global Bedding Solutions, Inc. “It has been a pleasure working with Liqui-Site. The team fulfilled all of our expectations by carefully paying attention to our requests and transforming our vision into a robust, fully-integrated website.”
Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit www.liqui-site.com or call (845) 353-7771.