New Wellness Lifestyle Brand Launched by Mental Health Doctors

Liqui-Site launches custom website for Full Fathom Wellness

(Nyack, NY) October 29, 2015 – Liqui-Site announced today the launch of a new website for Full Fathom at, a wellness lifestyle brand.

Full Fathom aims to improve lives through the promotion of the powerful benefits of nutrition, exercise and other natural healing practices. Their mission is to guide others on their journey to optimal physical and emotional wellness. The initial product line includes all-natural dietary supplements that are used to promote relaxation, sleep, energy or focus.

Future plans for the brand include increased preventive health education to be provided by a variety of contributors in the wellness field including but not limited to nutritionists and dieticians, fitness experts such as yoga instructors, and other individuals dedicated to helping others on their paths to optimal balanced living. The brand also plans to expand on the development and provision of organic nutrition products.

Liqui-Site handled the custom responsive design and development of the ecommerce website, implemented on the Ecommerce Creator™ platform, and will assist the organization with ongoing search engine optimization and social media consulting.

The new ecommerce site is optimized for both search engines and conversion; Liqui-Site implemented conversion-centric features, such as high quality product imager, clear calls-to-action, value statement positioning and on-site customer reviews. The checkout process is simple and secure. Customers also have complete account options, including access to order history.

Mohab Hanna, M.D. and Dr. Alexander Wright, Psy.D., founders of Full Fathom said, “this journey of helping and inspiring others started many years ago and will always be our passion and primary focus.  We know how important it is to surround ourselves with others intent on doing right and doing well for others.  From our first encounter with Liqui-Site, it was a great collaboration. We can’t thank the team enough for always sharing in our excitement, being patient and supporting us. We’re looking forward to future success in collaboration.”

About Liqui-Site

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit or call (845) 353-7771.