New Website Provides an In-Depth Look at Quality Care for Seniors

Liqui-Site launches new, custom website for Hillcrest in North Carolina

(Nyack, NY) January 14, 2015 – Liqui-Site Designs, Inc. announced today the launch of a website for Hillcrest Convalescent Center located in Durham, North Carolina.

Founded in 1951 by nurse Nina Smith, Hillcrest was the first certified Skilled Nursing Facility in North Carolina. Since that time Hillcrest has remained at the forefront of senior care in the Triangle community.

Today, Bill Hoover and Ted Smith represent the third generation of family ownership and management – proudly continuing the tradition of elegant quality care that places Hillcrest in the top 3% of all senior care facilities in the United States.

Translating that caliber to the digital landscape, Liqui-Site was responsible for custom website design, search engine optimization and implementation on a customized WordPress content management system (CMS). The responsive site, at, provides a flawless user experience across all devices, which is a must for successful digital marketing.

The design provides a refreshed image for the well-established brand and includes interactive components liked lightbox videos and photo galleries. Easy navigation means that visitors can quickly locate information about the organization, as well as amenities and services offered.

“The unique challenge we brought to Liqui-Site was to turn another vendor’s failed website development effort into one that reflected the true character and quality of our world class healthcare facility. Within just 12 weeks, the Liqui-Site team not only redesigned and rebuilt a significantly more robust site – but did so with a minimum of our time and effort – and for a surprisingly reasonable cost. The moral to the story? It’s never too late to benefit from working with people who really know what they’re doing,” said Ted Smith, CEO, Hillcrest Convalescent Center.

About Liqui-Site

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit or call (845) 353-7771.