New Website Reaches Women Looking to Protect Their Shoes

Liqui-Site launches custom website for fashionable overboot brand PYSIS.

(Nyack, NY) September 24, 2015 – Liqui-Site announced today the launch of a new website for PYSIS at, a fashionable galosh brand.

PYSIS is a unique, one-of-a-kind overboot designed as a stylish alternative to the traditional rain boot. This product is meant to protect women’s shoes from harsh weather and salt damage, while still looking fabulous. The galoshes are completely collapsible and each pair comes with its own carry bag for convenient storage and transport.

Liqui-Site provided the custom web design and development of the website, search engine optimization, implementation on WordPress CMS, and ecommerce functionality. The site is responsive, which allows users to browse products and content seamlessly across all devices.

Along with custom website design, Liqui-Site also will be launching an integrated digital campaign for PYSIS, including Facebook Ad campaign strategy and implementation as well as programmatic advertising in the form of retargeting. These marketing services will enhance the brand’s efforts in reaching new customers and strengthen existing consumer relationships.

Founder and President, Cassandra Droogan said, “I’m very enthusiastic about the future of PYSIS. When we decided that ecommerce would remain our primary focus to bring this exciting new line to market it was clear that a responsive website, improved shopping experience and sophisticated digital strategy, would be key. Liqui-Site has been a fantastic partner in building our new website and we’re enthusiastic about a strong future together as we continue to engage new and prospective customers, launch new styles and grow our distribution.”

About Liqui-Site

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit or call (845) 353-7771.