New Website Bolsters Foundation’s Support for Children with Cancer

Liqui-Site launches site for Frances Pope Memorial Foundation in New York City

(Nyack, NY) January 11, 2013 – Liqui-Site Designs, Inc. announced today the launch of a new website at for the Frances Pope Memorial Foundation, Inc. (FPMF), a non-profit organization that offers financial and emotional support to families of children with cancer. The money raised by FPMF helps defray costs that are not covered by insurance, like transportation and hotel stays, mortgage payments and other life expenses, so families can focus on what is most important – their child’s recovery.

Started in 1982 as a parish group in a small enclave of New York City, FPMF originally formed after a family’s tragic loss of their two-year-old daughter, Frances Pope, from cancer. Today, FPMF is recognized for its network of dedicated and caring volunteers, known as the Circle of Friends, its rapid responsiveness to families’ needs and for working hard to minimize the burden of paperwork on families already dealing with unthinkable circumstances. To date, the FPMF has raised over one million dollars and helped nearly 400 families.

Additionally, FPMF funds the Andrew Baeumler Technology Program at Mount Sinai Children’s Hospital – designed to enhance quality of life for pediatric patients during their fight by giving them access to computers, and the Fellowship at the New York University Hassenfeld Children’s Center for Cancer and Blood Disorders – a training program for young doctors who wish to spend their professional lives taking care of children with cancer and seeking new methods of combating the disease.

Liqui-Site was privileged to work with this special organization to design and develop a new website, built on WordPress CMS and optimized for search engines. The major design objectives included attention to the Foundation’s fundraising events, raffles and donor contributions, as well as to showcase the stories of the families and children served. Liqui-Site integrated social content sharing and a utilized a fundraising goal graphic to track charitable giving and motivates visitors to donate or volunteer. A stunning photo gallery of the Foundation’s children, testimonials from families, and compelling copy bring the spirit of the organization to life.

“Liqui-Site Designs, Inc. has been a remarkable partner throughout our web development process. The team’s technical and creative expertise, as well as its expeditious work ethic, has been tremendously valuable to us,” said Mary O’Dowd, President, Frances Pope Memorial Foundation, Inc. “They have left no stone unturned, and we have confidence that our new site will help us in our fundraising efforts. We are very grateful.”

About Liqui-Site 

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit or call (845) 353-7771.