New Online Resource for New Jersey Seniors and Caregivers

Liqui-Site launches integrated digital marketing resources for The Oscar and Ella Wilf Campus for Senior Living

(Nyack, NY) June 15, 2014 – Liqui-Site Designs, Inc. announced today the launch of a new website at for The Oscar and Ella Wilf Campus for Senior Living, located in Somerset, New Jersey and serving seniors and their families in the central New Jersey area.

A custom website, optimized for organic search, and integrated digital campaign management services were collectively launched by Liqui-Site to improve the reach and recognition of the Wilf Campus name. The organization boasts at least five distinct agencies that were cohesively united under Liqui-Site’s digital strategy for the senior care brand.

Wilf Campus began their search for a full-service brand activation firm in early 2013, and selected Liqui-Site Designs, Inc. after an extensive vetting process undertaken by senior management at Wilf Campus. The existing Wilf Campus website was built using antiquated code, was not aesthetically pleasing, did not provide a seamless user experience, and failed to integrate modern digital marketing initiatives necessary for the organization to expand its visibility both online and in the central New Jersey area.

The new website uses custom responsive design, which provides a seamless user experience across all devices – desktop, laptop, tablet, smart phones and more. The new site is fully optimized for search engines, meaning that interested visitors will have an easier time finding the Wilf service or program online that is most relevant to their needs, or the needs of a loved one.

Liqui-Site introduced a fresh design that features photos and video content to showcase the energy and vibrancy that comprises the Wilf community, as well as its celebration of Jewish values and traditions in all aspects of care and life. User-friendly navigation of the organization’s core programs and services allows family members, donors, caregivers and seniors themselves to find what they’re looking for.

Liqui-Site also developed a number of custom features to enhance the organization’s digital marketing efforts including the addition of a blog for each agency, a pressroom, event calendar integration, and ‘live’ social media activity and content sharing. Particular attention has been given to promoting the Foundation, which directly supports the critical services and programs offered by Wilf Campus. Visitors may make secure contributions online which helps Wilf Campus to ‘fulfill the promise’ for future residents for years to come.

“Working with Liqui-Site on our new website has been near seamless. Any questions or concerns that we had at the onset were been easily solved with speed and a calm, knowledgeable attitude. Our past experiences were very stressful and cumbersome, yet the team at Liqui-Site has made the process organized and even pleasant. We’re so impressed with the integration between the new website and digital marketing initiatives,” said Toby Ehrlich, Director of Marketing, The Oscar and Ella Wilf Campus for Senior Living.

About Liqui-Site 

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by  relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit or call (845) 353-7771.