Mother and Son Pie Shop Tell Their Inspiring Story with New Website

Liqui-Site launches website for Pie Lady & Son, expands ‘American Homemade’ reach

(Nyack, NY) June 14, 2012 – Liqui-Site Designs Inc. announced today the launch of a new website at for for Pie Lady & Son hand made pies and baked goods.

Pie Lady & Son, established in 1996, is the creation of Deborah Tyler (the “original Pie Lady”), and son Wil Tyler. Pie Lady & Son sell home made pies and other baked goods, using traditional family recipes perfected over time. The business opened its first retail location on Route 9W in Upper Nyack, New York, in addition to selling at area farmer’s markets and in select restaurants in Rockland County, New York and beyond.

Deborah Tyler began baking and selling pies from her back porch to local customers in the 1990’s. Her baking generated much publicity, including a write-up in the New York Times. With the help of her son, Pie Lady & Son has since been reborn into an efficient, fully staffed business, whilst retaining its down-home feel. Today customers can choose from more than a dozen pie flavors including seasonal and limited time specialties, in addition to a wide selection of cookies, muffins, scones and other made-from-scratch treats. Each is guaranteed homemade and freshly placed in a hand-stamped box.

Liqui-Site Designs, Inc. was responsible for the development of a new brand identity, as well as the design of a vibrant website that successfully conveys the hand crafted products and original story behind the business. The site takes viewers into the Pie Lady’s kitchen, with a virtual tour, how-to videos and photos from the shop. Liqui-Site also created stamps, banners and promotional materials to increase brand awareness. To leverage the company’s loyal fan base, Liqui-Site integrated social media, including social feeds and sharing, blog, a video channel, and customer and press testimonials.

Liqui-Site Designs, Inc. was responsible for the brand development and default interface background design of each of the three apps, as well as the design and development of a full-featured website that enables visitors to interact with the app as much as possible before downloading. Featuring screenshots and demonstration videos, the new website successfully translates the apps’ clean interface, functionality with multiple platforms, sharing capabilities, and potential for personalization and customization. The website also promotes an online community of app shoppers though customer stories and social media integration.

“We had some pretty high expectations for our new website when we approached Liqui-Site Designs, and they’ve exceeded them in every way imaginable,” said Wil Tyler, co-owner, Pie Lady & Son. “With the latest web technologies and marketing opportunities that emerge daily, it’s invaluable to have the Liqui-Site team just a phone call away.”

About Liqui-Site 

Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit or call (845) 353-7771.