Each year, Sunny Delight Beverage Company hosts its annual “SunnyD Book Spree” contest, which provides free books for classrooms across the United States. Twenty eligible product labels earns twenty free books for each participating classroom.
Liqui-Site created a custom campaign website—housed on a custom content management system—with interactive features, social media integration, email marketing and digital banner ad creatives.
Creative & Technical Execution Services
The Award-Winning Results
In 2011, Liqui-Site was recognized with an International Davey Award for it’s digital media marketing work on the SunnyD Book Spree promotion. The promotion positively impacted hundreds of thousands of students across the nation, whose classrooms may not have had enough books.