Google’s formula to calculate a website’s rank on its search engine. No one can really explain exactly how it’s done (because it changes slightly each day), but the algorithm takes many different factors into consideration. Page trust, relevant keywords, and data structure are just a few. Google’s Algorithm keeps SEO professionals and web designers on their toes via dreaded updates with misleadingly cute and cuddly names (Panda and Penguin). The algorithm is constantly adapting to the changes taking place online in order to provide the best quality and most relevant information to its customers: searchers.
