The part of the marketing message, in the form of a text, web link, image, or button, that is used to persuade a prospective client to perform a specific desired action, such as a purchase, filling out a web form, or clicking a link.
The part of the marketing message, in the form of a text, web link, image, or button, that is used to persuade a prospective client to perform a specific desired action, such as a purchase, filling out a web form, or clicking a link.