Bloggers, journalists, or social media users with large followings who are usually seen as an authority in a specific industry or field. Their knowledge, opinions, and advice are valued by their following. Because of this, social influencers are often used by marketers to spread tips, information, reviews and insight on their products or services to a greater network of people within a specific target audience. So it definitely wouldn’t hurt to get on the good side of your industry’s social influencers. Send a tweet or post their way ever so often, you might just get noticed.
