How to interact with your communities – and track marketing effectiveness If you’re like most business owners or online marketing managers, you know that you need a presence in the social stratosphere: Facebook, Twitter, YouTube and LinkedIn at minimum. But … Continue reading
An Honest Update on the Newest Facebook Page Changes On October 31, 2011, Facebook disabled two features on Pages: the Reviews tab and the Discussions tab. Personally, the Discussions tab never did much for me. The action is on the … Continue reading
If you’ve noticed a big drop in traffic to your web-based business during 2011, then you may have been hit by the big, bad Panda. The Panda update is Google’s latest series of algorithmic changes. In early 2011, Panda affected … Continue reading
In Part II, Social Media Measurability, I talked about the missing link in social media – the almighty measurable ROI. For the last few years clients have known they needed to be involved in key social media channels, though they … Continue reading
In Part I, Social Media Monetization, I shared a few examples of how to directly increase a brand’s revenue using social media. It was a direct answer to a direct question a client had asked me. But, there’s a bigger, … Continue reading
What’s the point of social media if you can’t monetize the effort? More and more, each day, I hear from business owners, executives, and online marketing professionals “If social media doesn’t influence the sales process and the effort can’t be … Continue reading
Communication via a massive amount of one-way media is called “brand monologue”. Even though we just made that up here at Liqui-Site, the point is that any brand that only talks at consumers probably won’t be heard. Real interactive communication … Continue reading
QR codes are hard to miss. They’re on the business cards we exchange, in the magazines we read and more commonly embedded in the emails we receive. But as convenient as we may (or may not) find them, QR codes … Continue reading
As organic search engine optimization (SEO) has made its way onto the radar of small business owners, e-commerce site managers and marketing executives, many companies have sought the expert advice of either an SEO firm or SEO consultant. Unfortunately, because … Continue reading
I recently watched an old interview with Mark Zuckerberg on 60 Minutes from around the time when Facebook was launching a redesign in 2010. A few minutes into the interview, Zuckerberg provided information about what he thought the future of … Continue reading