Many organizations lack or don’t utilize feedback from clients and consumers. Measuring customer satisfaction or just getting to know your customers better through the use of surveys can lead to process improvement, new product development and a deeper relationship with your audience.
Your customers will tell you what you’re doing right – and what you’re doing wrong. Their candid feedback is truly your biggest asset.
Over the past decade, online surveys have transitioned from optional tool to a critical component for companies and non-profit organizations alike.
The value of survey research is priceless. Discovering new insights through gathered survey data, to help determine an organization’s next course of action, has been their ‘make or break’ factor in many cases.
Surveys can help to improve customer satisfaction and communication, offer feedback for a company’s product, and even provide a public opinion on an issue or new service, based on identifiable consumer needs and concerns. More specifically, surveys can be used to determine pricing for new products or services, which communication channels are best for your consumers, or what expectations your organization has to fulfill. By knowing the answers to all of these questions, surveys provide your company with opportunities that your competitor’s may lack!
For non-profit organizations, surveys can be used to gain feedback from volunteers to fulfill their needs and ensure continued support. They can also provide more insight on donor/public sentiment towards specific causes, preferred methods of donation and more.
If constructed correctly – responsive on any tablet or mobile device and fun to fill out – surveys can provide a positive experience and make your brand community feel that their opinion matters to your company. This not only strengthens brand loyalty but creates a highly engaged consumer who may then opt to interact with your brand online in other ways, such as on social media or joining an email list.
Liqui-Site Designs now offers responsive surveys in addition to our responsive email marketing services – each as part of our Integrated Digital Marketing Programs. We can help design, execute, and analyze surveys for our clients using the GetFeedBack survey tool through Campaign Monitor. These surveys can provide a great wealth of data that can help create new organizational goals, as well as opportunities for campaigns and strategies.
