As the year closes we also get closer to the end of our annual Pro Bono Promo – a contest for non-profit organizations that rewards one organization with a new custom website from our team, at no cost. For the … Continue reading
Social video marketing uses short form videos produced with frequency and integrated with social media and web marketing strategies, to share brand messages and engage with audiences. Social video supports multiple marketing goals: reach, traffic, education, conversion, and ads. For … Continue reading
Link building is a comprehensive and strategic effort to improve search engine optimization (SEO) and page rank. Link building takes considerable time and effort. There is no “short cut” to link building because search engines are constantly identifying sites that … Continue reading
There’s no denying that a video platform should be included among social media marketing platforms for business. And that video should be an integrated component of a broader social and content marketing strategy. Especially with the popularity of short-form videos … Continue reading
Google just announced changes to Google+ Terms of Service which makes it possible for Google+ users to unknowingly, and unwillingly appear in product ads – unless they opt-out. A user’s photo and profile information may appear in the advertising of … Continue reading
New Hummingbird search algorithm from Google provides in-depth answers to user’s questions. Marketers, your task is simple… answer your consumers questions! This is the second big announcement from the search engine this week. The latest update to Google’s SEO algorithm … Continue reading
If we had to rank Google’s updates in terms of their impact, this would rank pretty high: Yesterday, Google decided to encrypt all referrer data on search queries from organic traffic. What does this mean, exactly? Essentially it means that … Continue reading
Having a keyword strategy in place is not only essential to being found online, it’s foundational to all digital marketing initiatives – starting with your website. A keyword strategy makes campaign development easier and ensures that they perform better. Why? … Continue reading
The emergence of content marketing as a primary digital marketing strategy for B2B and B2C business, as well as non-profits and other organizations has created an interesting dilemma… How should a content management system (CMS) support content/media heavy sites and … Continue reading
Website content establishes the tone and message of your brand – and carries its value proposition across campaigns and other online marketing efforts. For website content to successfully convert prospects to customers it must be compelling, persuasive and show your … Continue reading
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