You’ve built a website with great graphics and killer content. Now it’s time to put it in front of the right people. And one of the best places to find visitors for your site? Other websites.
If you’re looking to boost your referral traffic and increase your exposure online, here are four easy strategies you can follow.
Be their guest
Do you know of a website with an enviable amount of traffic? If you can’t beat ‘em, you may want to join them, by contributing a blog post.
You can enjoy the benefits of writing a guest blog post before you even start typing. Just the act of contacting industry leaders to pitch your idea expands your network.
The post itself can boost brand awareness and expand the number of backlinks to your website, increasing the likelihood of prospects finding your site—not just through the guest blog post in question, but through traditional search engines. Guest blogging does wonders for your SEO!
Don’t be afraid to ask for Yelp!
You work hard to provide quality service for your clients. And that hard work can pay off in the form of positive reviews. To reap the rewards, encourage satisfied customers to write testimonials on a review site like Yelp! or Angie’s List.
There are various strategies you can employ to solicit positive reviews from clients. Some companies offer gift card prize draws, special discounts, and other incentives to their customers to thank them for taking the time to leave a review. Others find that if they just ask nicely, they shall receive.
No matter how amazing your business is, there’s always the possibility you’ll get a few negative reviews. But the benefits tend to far outweigh the risks. Glowing five-star reviews can drive scores of visitors to your site—indeed, 90% of Yelp! users report that positive reviews influence their purchasing decisions.
Share on social media
Social media is an effective (and free) channel on which you can advertise your business. Tweet a link to your latest blog post, publish pictures of your work, and draw followers from your status to your site.
Social media is also a good way to secure valuable brand advocacy. Eye-catching images and thought-provoking articles inspire followers to share it with their followers—increasing the odds of your content being viewed by more interested parties.
Make friends on industry forums
Social media empowers you to make public proclamations, but it also allows you to have more intimate conversations. Websites like Facebook and LinkedIn feature private groups that enable you to connect with prospects in a more targeted and personal way.
Join groups related to your industry and weigh in on conversations in a manner that demonstrates your experience and expertise. Your participation in these threads can help you establish credibility and gain a deeper understanding of prospects’ wants, needs, and concerns, so that you can adjust marketing initiatives accordingly.
Your activity as a guest blogger, five-star magnet, and social media mogul can increase your visibility and kickstart long-term relationships with clients. Your audience is out there—you’ve just got to find them.
For help boosting your referral traffic even further, get in touch with the digital marketing experts at Liqui-Site today.