Collective Social Responsibility
A Message from Liqui-Site President & CRO
I recently read a book called WE FIRST, How Brands & Consumers Use Social Media to Build a Better World, by Simon Mainwaring – and it changed my life. Literally. It moved me to change my professional title, the way I run our company, my personal purchasing decisions and how I perceive the world. Everything.
It was out of this awakening that Collective Social Responsibility was born and instantly became so important to me. As opposed to the traditional CSR – Corporate Social Responsibility – I felt that true reponsibility went far beyond what corporations do. And yes, it's obvious that social media is a big part of this transformative movement, but it's a vehicle, a tool. Purchasing power is in the hands of consumers, and that's what can bring about worldwide positive change.
So, I decided to take an important step at Liqui-Site to further our commitment to greater global prosperity. As of May 2013, when we celebrated 10 years in business, we donate 2% of every new project to the charity of our clients' choosing. This is not a month-long or even year-long "PR promotion"; it's an ongoing and transparent promise that enables our clients to walk alongside us and decide where the giving goes.
For some corporations, a one-time tax write-off at the end of the fiscal year, always determined by profitability, might be enough. But, let's be honest, that's an old way of thinking. We need new thought and action leadership. Collective Social Responsibility is an ongoing commitment to invest in (and understand the impact that investing has on) our future.
Imagine the possibilities if every single transaction – online, retail, service-based; small businesses and international corporations alike – contributed to the health and equity of our world. Imagine the possibilities of complete sustainability on every level. And then, #BeTheChange.
– Kelly L. Campbell
President & Chief Responsibility Officer
Liqui-Site Designs, Inc.
*As part of Liqui-Site's Collective Social Responsibility initiative, clients that engage Liqui-Site Designs, Inc. in a new project may choose any 501(c)(3) charitable organization as the recipient of the 2% donation with the exception of religious organizations; groups that are deemed discriminatory; hate groups; and groups that have a record of criminal activity. Not-for-profit clients may not choose their own organization as the recipient of a donation.
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"The Liqui-Site team took the time to understand our mission, and translated that into a website that conveys who we are, what we do, and the impact we want to make. [The digital marketing services they provide] help us raise the funds we need from new supporters, in order to touch the lives of Malawi's women and children."Anna Msowoya Keys, Founder and CEO