Yesterday I stopped into Macy’s to do a bit of shopping, and what do I see at first glance? —a full-on fake Christmas tree display, ready to take home. The store even smelled like Christmas. Mind you, it is October … Continue reading
If you’re thinking about hiring an outside company to manage your social media, congratulations on taking the first step toward including social media into your integrated marketing strategy! It’s important to know which questions to ask so you don’t enter … Continue reading
I have always been interested in mixing interactive media with music. Many interesting websites have popped up over the years that show the marriage of these two forms. One of the pioneers to first experiment in this territory is William … Continue reading
This week in social media… LinkedIn As part of a broader reboot that includes a recently redesigned homepage and new social news aggregator, called LinkedIn Today, LinkedIn announced changes this week to Personal and Company pages. Personal profiles now feature … Continue reading
Any social media manager or marketer will tell you that part of the position is to expect the unexpected, including a worst case scenario – a social media PR crisis that jeopardizes the integrity of a client. There are a … Continue reading
Brands have used personas to represent themselves for many, many years. Animated characters and over-the-top “real” people do a lot for brands (and sales!) – they build brand identity, inject familiarity and personalization, speak from a voice that lessens the … Continue reading
The Client: Maria Luisa Boutique Maria Luisa Whittingham, owner and founder of both Maria Luisa Boutique and ML Gifts & Accessories in Nyack, NY describes the process of working with Liqui-Site Designs on her co-branded e-commerce website — and what … Continue reading
This week’s Feedback Friday, weekly social media roundup, is a special Election edition. Whether you’ve been following at the edge of your seat, or couldn’t care less until Election Day, you might be surprised how influential social media is in … Continue reading
You’ve offered a complimentary consultation. You’ve spoken with the prospect either over the phone or in-person. You’ve taken the time to understand their needs and delivered a thorough proposal. After walking the prospect through the details and answering all of … Continue reading
This week’s Feedback Friday, Social Media Roundup takes a look at the social media black market – an industry that buys and sells fake fans and followers – and the recent attempts by three social media sites to fight back! … Continue reading