Website content establishes the tone and message of your brand – and carries its value proposition across campaigns and other online marketing efforts. For website content to successfully convert prospects to customers it must be compelling, persuasive and show your … Continue reading
Google recently announced several important SEO changes in Google’s Webmaster Guidelines – a resource for site owners that can be technical, but is critical to follow in order to stay compliant with the search engine. The changes are to the … Continue reading
Some SEO agencies will not take on a client unless their website has been up and running for at least a year. There’s absolutely no reason why they should have that policy , except to cover up their own shortcomings: … Continue reading
Have your ever seen a great looking website, but the copy was hard to read, boring, or tried to cram every idea onto the page? Persuasive copywriting is an essential part of business conversion success. Some important places for conversion-centered … Continue reading
Using sales figures alone to calculate Facebook advertising ROI is just not accurate. Social media, like all other branches of a national brand’s marketing efforts, requires a paid advertising component. You will not find much support for the notion that … Continue reading
Article by Craig Robinson Editor, Qwaya, Facebook ad manager tool One of the biggest issues businesses face during a rebrand is that the workload far exceeds expectations. Changing a logo and finding a new angle barely scratches the surface. Rebranding … Continue reading
Liqui-Site celebrates 10 years as NY’s premiere brand activation firm May 31, 2013 officially marked Liqui-Site Designs’ 10 year anniversary! Since 2003, Liqui-Site has grown as an award-winning, full-service digital agency – specializing in custom and responsive website design & … Continue reading
A large component of both SEO and lead generation strategies centers around building partnerships with other businesses online. Broad online partnerships, as opposed to link swapping, leads to greater opportunities for content exchange and business development: guest blogging, mutual social … Continue reading
The latest Google algorithm update, referred to as “Penguin 2.0” by Matt Cutts (head of Google’s Search Quality team), was rolled out last week and is targeted at webspam. Penguin 2.0 will likely affect you if your website violates Google’s … Continue reading
Online review sites like Yelp, in addition to community forums, consumer watchdog sites and social media have come to play an increasingly large role in brand reputation. Online complaints present 3 serious challenges to a brand’s reputation. The first is … Continue reading
Notifications
