Jawonio Inc. is a leading nonprofit provider of professional care services for children and adults with developmental disabilities/special needs, and their families, in the lower Hudson Valley, New York region. Their primary “lifespan” services designed to promote independence and inclusion include early intervention, education for ages 5-21, therapy and recovery programs, employment services, residential living, disability advocacy, complete healthcare and more.

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The Challenge

With long-term plans to expand and improve its facilities, services and area of influence, Jawonio did not have a web presence that reflected its vision. The organization had an outdated, cumbersome site that was not optimized for search engines, as well as a disorganized image on social media, review sites, and other online communications channels. Additionally, the organization was not effectively utilizing digital marketing for fundraising and charitable giving needed to continue its critical programs.

The Solution

Liqui-Site designed and developed a custom, responsive website for Jawonio. Through keyword research and the use of SEO techniques, Liqui-Site was able to improve the website’s ranking on search engine results pages. We developed a social marketing strategy and handle daily management, as well as content development for Jawonio’s blog and PR outlets. Liqui-Site also guided the organization toward campaign-focused marketing, and integrated a crowd-funding platform to meet donation and campaign goals.

Creative & Technical Execution Services

The Results

  • 45% of New Site Traffic driven by social media
  • 60% increase in brand mentions online
  • 92% increase in positive sentiment (reputation) online
  • Over $150,000 in funds raised

Visit: www.jawonio.org