Responsive Web Design: Top 4 Do’s and Don’ts
It’s no secret that mobile web browsing has surpassed desktop browsing. In fact, more than ever before, people are using their phones to browse, book, buy, and more, and for your business to make an impact, it’s essential to create … Continue reading
Do You Have the Need for Speed? Here’s How to Determine if AMPs are Right for Your Site
In our smartphone-reliant era, search engines prioritize mobile responsive websites. We build client sites with self-adjusting images, flexible font, and other search engine optimized elements to ensure that they serve mobile users and shoot straight to the top of results … Continue reading
How to Use AMP for eCommerce Websites
Using AMP for eCommerce Accelerated mobile pages (AMP) is a relatively new project created by Google and Twitter with the aim of making mobile pages faster. AMP uses a simpler form of HTML that doesn’t take as long to load … Continue reading
Skimming the Surface of Mobile Marketing
Mobile marketing has had a good run, but the race has only just started. By 2019, mobile advertisement expenditures are estimated to account for 72 percent of all American digital ad costs. The marketing world’s reliance on mobile is serious, … Continue reading
Measuring Foot Traffic from Digital Ads
Foursquare’s newest tool, Attribution, allows the social and location platform to measure the foot traffic generated by digital ads. As a result, ads can now be connected to physical store visits. Users must be willing to leave their location-sharing feature … Continue reading
Cross Device Conversion 101
Throughout the day, we’re constantly switching between devices. From mobile to desktop to tablet, the journey includes multiple vehicles. In fact, 90% of connected customers move between screens during their purchase pathway for everyday activities. This presents a trifecta problem … Continue reading
Mobile Ad Targeting in 2016
Out with Demographics, In with Search Intent In traditional marketing, demographics have always been a major component when it comes to targeting. For decades, it made more sense to create marketing materials that targeted a typical customer profile, but that’s … Continue reading
Emerging Trend: Snapchat for Brands
Photo Credit: AdamPrzezdziek/flickr You may know Snapchat as an app that’s popular among a younger demographic, but it’s proving to be an effective marketing tool. Snapchat for brands is an emerging trend, as the app improves its marketing capabilities. If … Continue reading
Virtual Reality: The Future Of Marketing?
Photo Credit: Nan Palmero/flickr Virtual Reality (VR) is not a new concept – there have been plenty of attempts to bring this technology to the mainstream through video games, the film industry and even amusement park rides, but what about … Continue reading
How To Benefit From Google’s Mobilegeddon
Back in April, Google announced “Mobilegeddon,” a new ranking algorithm that boosts mobile-friendly pages in Google’s mobile search results. Naturally, there were some sites that benefited from the update, while others failed to adjust quickly enough. Here are a few … Continue reading