Social Media Applications (Twitter, Facebook, LinkedIn, Blogs) For Business
SOCIAL MEDIA
Social Media encompasses so many different things, and that's got a lot of people confused. Liqui-Site's here to shed some light on the social media frenzy, and how, when used properly, it can become a vital part of your marketing plan. First, let's clear up a few myths:
#1 - Social media is not a trend, it's technology's ability to connect people with products and services.
#2 - Social networking sites are not just for teenagers, they can help you reach more business prospects.
#3 - You can work smarter than harder to maintain inbound marketing initiatives - and it can be fun!
Social media includes networks like Twitter, Facebook, LinkedIn and MySpace (although the latter is the least useful for professionals, unless you're literally a rockstar!), YouTube, as well as other niche online communities and social bookmarking. Businesses can use the wide popularity of these networking sites to connect with potential customers, employment prospects, vendors and partners – at no cost. In today's economy, leads and referrals can come from virtually anywhere. So, why not be virtually everywhere? Creating professional profiles on social media sites and sharing your exclusive content online only serves to increase the reach of your brand, and demonstrates to a wide audience that your company is agile and on the cutting edge of new technology.
INBOUND MARKETING
Now that you have an idea of what social media and how it can be utilized for business applications, let's talk about a bigger picture called Inbound Marketing. An umbrella term for all popular, potential drivers of traffic to your site, inbound marketing consists of search engine optimization (SEO), social networking and bookmarking sites, web directories, PPC campaigns, blogs, RSS feeds, podcasts, etc. Essentially, any platform that can drive significant traffic to your virtual door should be included in your Inbound Marketing Plan. Wait, you don't have one? Contact us, we'll run some online tools to show areas in need of improvement and we'll help you navigate the online landscape with patience and expertise.
Ask about our complimentary website and SEO evaluations, and our complimentary brand analysis program today.